The Downtown Vernon Association is considered one of the most proactive successful Business Improvement Areas (BIA) in the province.

The DVA's mission is to

Provide programs and services important to the economic viability and vitality of Downtown Vernon, and

Promote Downtown Vernon as a unique and dynamic destination for entertainment, goods, and services.

The activities that the association undertakes follow the guidelines of the Downtown Vernon Concept Plan. This plan was created by gathering input from all user groups as to the direction of public and private activities within the central business district. The issues requiring attention were then identified and are used as the action plans for the DVA.